It seems that a lot of companies are already following the (PRODUCT) RED brand that was initiated by U2’s Bono. Products that are labeled as (PRODUCT) RED contributes to an AIDS elimination process in Africa. Big companies such as Dell already had a few products under the label but it seems that Apple is also interested in doing its part in the community and thus the (PRODUCT) RED Bumper for iPhone 4S/4 was created.
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