It seems that a lot of companies are already following the (PRODUCT) RED brand that was initiated by U2’s Bono. Products that are labeled as (PRODUCT) RED contributes to an AIDS elimination process in Africa. Big companies such as Dell already had a few products under the label but it seems that Apple is also interested in doing its part in the community and thus the (PRODUCT) RED Bumper for iPhone 4S/4 was created.
The (PRODUCT) RED Bumper for iPhone 4S/4 is like any other bumpers for the aforementioned product. The only difference is that with every purchase of this particular bumper, you will be contributing to the AIDS prevention fund. The price tag for this bumper stands at $29 which makes it neither cheap nor too expensive for people to help make their part to the community.
Apple is no stranger to the (PRODUCT) RED project. Previously, it already had a few (PRODUCT) RED devices such as the special edition iPod Nano and iPod Shuffle. In fact, they also had a $25 Red iTunes Gift Card. In other news, it is said that the launch of the iPhone 5 will take place some time on 12 September with the worldwide release on 21 September 2012.
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